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The Apprentice - Create & Launch a Perfume |
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You probably watched the final episode of the Apprentice UK where the 4
finalists (divided into two teams) were tasked to design a male
fragrance, a bottle, create a marketing campaign, with a TV
advertisement and then present their fragrance and concept to a group of
perfume industry “big boys”.
So, if you were to design a fragrance for the final 4 apprentices, and the boss, what would you create?
Our take? - we feel that the innovation in the market is “design your own” as that way it will always be around, you put your own name to it and it is essentially special to you. We have put together a fragrance we think might suit Sir Alan. If you would like a FREE 1ml sample, drop us an email with name and address and we'll pop it in the post for you. For that free sample or anything else, email
us now at
info@studio-xn.co.uk |
To
develop a new fragrance and bring it to the market usually takes 3-6
months, so when the Apprentices were asked to do all that in just 3 days
it was no wonder that the panel were impressed with their achievements.
Of course there were some faux pas; the gambling connotations of
Lee & Claire’s “Roulette” fragrance and their unconvincing aroma (Spicy,
Amber, Oriental, Animal); and the complex, hence uncommercial, bottle
design of Alex and Helene's "Dual" and their A*Men copy fragrance,
curry, candyfloss and chocolate was it?. Wow! But overall some
creditable ideas that if developed might just make it into the fast
paced fragrance marketplace.
With
over 300 new launches a year, in this day and age perfume houses have
little time to create classics like Dior's Poison or No. 5 by Channel.
These days perfumes tend to be one hit wonders;
quick release, quick sales and then on to the next one! And the perfume houses have realised that they can capitalise on
Celebrities either endorsing or having a design input in a new perfume
or by advertising and promoting a perfume. Since the first celebrity fragrance
in 2002 by Jennifer Lopez with her Glow by J-LO fragrance, the market
has filled with celebrity fragrances from A-list to
Z-list!